One of the best things about being an academic is being able to mold young minds and guide them to success. When one of my students

, Andrew Leblanc told me he was entering the Duke Startup Challenge Elevator Pitch Competition

, I told him to come and see me and do a practice run. After all, I had judged several of these contests at Duke and other universities. I thought I knew what worked.

After the eleventh iteration, Andrew got it right. He wasn’t trying to pack his presentation with unnecessary details. He had slowed down his pitch, added a personal touch and was now exuding confidence. Andrew even researched the background of the judges and tailored his message to their interests. So after two hours of intense preparation, I had little doubt that Andrew would win.

 

Entrepreneurship: What To Do When You’re Scared Sh*tless

tags: entrepreneurship, fear, courage

source: http://ittybiz.com/entrepreneurship-what-to-do-when-youre-scared-shtless/

(Great post by Naomi Dunford of IttyBiz...)

Somebody (Tim Ferris? Gandhi? Princess Di?) once said that if you’re not offending anybody, you’re doing it wrong. You’ll be happy to know, I’m clearly doing it right.

When I clicked “Publish” on my most recent post, I can honestly say I didn’t know people would be so bothered. I had no less than five snarky emails in my inbox before the damn post hit my Bloglines. (Yes, I subscribe to my own feed.) Seriously, people were mad. Really mad. People were mad at my word use, people were mad that I called them cocky, people did not dig it. (For those of you who did like it and commented, thank you. That was very nice of you.)

Anyway, somebody else (Chuck Norris? Paris Hilton? The Will It Blend guy?) said the following, and I think you’ll agree that it deserves some funky red type.

Uncovering Steve Jobs' Presentation Secrets

For his new book, communications coach Carmine Gallo watched hours of Jobs' keynotes. Here he identifies the five elements of every presentation by the Apple CEO

By Carmine Gallo

Watch the Video…

 

• View Slide Show

 

05.27.09

Creating a Sustainable Business Environment

Charles Handy writes that to repair the damage to the image of business, leaders of those businesses should bind themselves to a form of the Hippocratic Oath, “Above all, do no harm.” It means doing more than being legal. It means being ethical. It means taking the lead in creating sustainable environments for both individuals and the world they live in.

Lee Cockerell, former executive vice president of operations for Walt Disney World Resort, says that “the organization of the future will pay as much attention to people and leadership strategies as it does to products and services.” He adds that “good leaders are environmentalists: their responsibility is to create a sustainable business environment—that is, one that is calm, clear, crisp, and clean, with no pollution, no toxins, and no waste—in which everyone flourishes.”

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Thursday, May 14, 2009

Untangling Your Brand: 4 Marketing Lessons From Lost

 

 

Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I think it is. It is about what you learn from how the show has been promoted. Like many recent dramas, it is not an easy show to follow. It isn't about nothing, and you can't just miss a few episodes and still get into it. Yet as I wrote about in PNI (search for "Lost" with the Search Inside feature on Amazon - it is Page 108) - the show's unique format of taking you into the backstory of each characters builds an emotional investment from the viewer in a way that many other shows never manage to do. You believe in the characters because you know about the situations that make them the way that they are.

There is a marketing lesson in that, as there is in several other choices the show's producers and marketing teams have made. Here are a few things that the show does and the marketing lesson that you can learn from them:

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